Precise Cannabis delivers bold cannabis PR, brand, and marketing results. We put you on the map with executive-level thought leadership and exposure. Delivering your message precisely where it counts, through relationships that matter.   



Light up your cannabis businesses with bold marketing, media, and public relations. 

Seasoned PR, marketing and media professionals dedicated to amplifying your success in the Cannabis Industry.  We are embedded in the culture and trends at the forefront of the cannabis movement and industry.

Our team brings over 225 years of experience working for, and driving impact at brands including Edelman, Microsoft, Intel, Sun Microsystems, Volkswagen, Audi, Sprint, T-Mobile, Direct TV, Burger King, Ed Hardy, Larabar, Hint Water, and Vallure Vodka. 

San Francisco and Los Angeles based, our strategic partnership depth expands our network across Oregon, Washington and Colorado, as well as the East Coast.




Lewis Fein

Chief Media Strategist

Lewis is a veteran branding and media relations expert, having worked with Edelman Worldwide. Lewis’s command of the issues involving medical cannabis includes policy expertise, brand positioning, marketing, and promotion. He is a protégée of the White House Writers Group, and a frequent writer and speaker about business and leadership.


Jennifer Price

COO/Managing Director

Jen has over 23 years PR experience within consumer tech, sports marketing, cannabis, healthcare, finance and investor relations sectors. She works with clients to acquire, develop and articulate brand identities, leading to the design and execution of programs that ultimately build brand equity and drive company growth.


Donovan Bailey

Chief Partnership Officer

Donovan has over 25 years of experience in sales and marketing spanning a variety of industries, and is a known figure in the country's cannabis scene. He is a business development professional driven to build win-win strategic partnerships both with Precise Cannabis and our partners.



Zeta Ceti

Senior Advisor

Zeta founded Green Rush Consulting in Oakland, California in 2012 where he provides support for cannabis businesses in various areas including license applications, city permitting, business plans and investment opportunities. With over 20 years of industry experience, he is a master cultivator and patient advocate that provides leadership to existing and emerging cannabis business entrepreneurs.


Fernando Labastida 

Chief Content Officer

Fernando Labastida is a content marketing professional with 20 years of high tech sales and marketing experience. He believes providing valuable, utilitarian, and entertaining content, along with active promotion is a proven marketing strategy for the digital age.

Fernando has his BA in Latin American studies from the University of Texas at Austin, and an MA in geography from U.C. Davis.


Q Ladraa

VP of Special Projects

Q has an extensive background in the fashion industry and helped build companies such as Ed Hardy by Christian Audigier and Guess by Marciano. He redefined the modern luxury spirit industry by setting new standards for quality, class, exclusivity and design with Vallure Vodka.

Q uses his experience in fashion and luxury to help cannabis companies build first class branding. 

Join the movement. Be bold.

Get a complimentary brand evaluation.